THE STORY BEHIND THE NAME

In 1955, a young woman walked into Norman Norell's Seventh Avenue atelier. She was already famous — impossibly, uncomfortably famous — but she arrived quietly, without an entourage, and sat down across from the most rigorous tailor in America.

Norell had dressed Babe Paley and Lauren Bacall. He had dressed First Ladies and socialites. He was not easily impressed. But Marilyn Monroe — Norma, as she introduced herself — was something he had not encountered before: a woman whose physical presence demanded a completely new approach to construction. She could not wear what other women wore. She needed something that moved with her. Something that trusted her.

Norell's response was the sequined mermaid gown — his most enduring design signature. Thousands of hand-sewn sequins on a column of jersey that followed every movement of the body beneath it. No structure. No apology. Just a woman, precisely as she was.

"It has to be skintight. You have to trust the construction completely. There is nowhere to hide — and that is the point."
— NORMAN NORELL