THE NAME

Two names. One secret.

A woman who hid her real name. A man who invented one. Together, in the rooms and fittings of 1950s New York, they created something the fashion world had never seen: an American glamour that needed no apology, no European reference point, no permission.

Norma was the name she was born with — Norma Jeane, a girl from Los Angeles who would become the most photographed woman of the twentieth century. She shed the name publicly but never privately. To the people who knew her best, she was always Norma.

Norell was the name he built — constructed letter by letter from Norman Levinson, a boy from Indiana who would become the father of American fashion. He shed his birth name professionally but wore Norell like armor. It was the name that meant something. The name that lasted.